Quantcast
Channel: GWH's Reality Check » maryjogwh
Browsing latest articles
Browse All 41 View Live

QR Codes Gain Share of Stomach?

Okay, so QR codes are everywhere we turn, but now, thanks to a German food company called Qkies you can actually eat them. Qkies have given the QR code the “edible” treatment, combining them with a...

View Article



Drink any good perfume lately?

Okay, I have heard of many cool new eco-friendly products over the last year from raincoats that eventually turn into plants to knitwear made from milk and seaweed which nourishes the skin as it’s...

View Article

Trading in Kenny Rogers for Kenny Chesne

Recycling is pretty commonplace nowadays. But this new twist is really a ingenious idea. Just like your closets are with shoes, ten to one odds that your IPOD® or computer is filled with a lot of music...

View Article

Holiday Gifts for Your Smart Phone.

I saw an interview with Master American photographer, Annie Leibovitz, the other night and I couldn’t believe her response when asked what kind of camera she would recommend people purchase. She...

View Article

God Bless the Lazy Angel.

LazyAngel Advertising from Lazy Angel on Vimeo. Wow, I thought this was a pretty cool social cause, a GWH W.T.F. (Winner, Toss-Up or Flop) Award Winner to me— Check it out. It’s a way to turn surfing...

View Article


Forward thinking or back?

Okay, so everyone has heard of “The Man Cave”— you know, the place where poor men have to run and escape their horrible wives, kids and or lives. Well, now it seems The Man Cave has taken on wheels....

View Article

Just the right portion of humor.

Yeah, it’s the New Year and most people have started those resolutions that stick around for a week, or maybe even a month. In my household,  I love to cook, but am constantly trying to come up with...

View Article

Dr. Google Helps Fight the Flu

It’s that time of the year—the cold and flu season.  The time get bombarded with ads about talking mucus and monkeys walking around the pharmacy trying to find the right cold medicine for the job, all...

View Article


Dinner and a Movie 2.0

So, this is the season for the Academy Awards and as expected, there are many great movies out there to see. But are we too wedded to being couch potatoes to care? Someone is hoping not. Theaters in...

View Article


How the New News Recycles The Old News.

Why are they always so *proactive* across the pond? I came across this pretty innovative idea being launched in London by a company called “Renew” . Renew is a dedicated network of 200 street-side...

View Article

Ahhhh, the power of simple design.

Just couldn’t pass up the opportunity to thank those clients that are confident enough to love simple, cool, and strong design, with a touch of humor. You don’t have to be a big client with a big...

View Article

Does Technolgy Trump Talent, Again?

In our new digital world there is more bad news for photographers. Smart phones, have incredible cameras, new versions of talented tablets are coming out non-stop, and there are apps for everything,…...

View Article

Get Rid of Junk Mail in a Snap.

Here’s a great new app idea that would come in handy at my house. PaperKarma is an app for your smart phone that allows you to take photos of the junk mail that you no longer want to receive. Start …...

View Article


Superhero Envy

Yes, now you can be a superhero, too! With the Marvel’s new movie “The Avengers” ready to be released in May, the stores are loaded up with toy Hulks, mini-Thor’s, Spiderman underwear, and Ironman...

View Article

Soap for Cell Phones? Sign Me Up!

Being a self-proclaimed “germaphobe,” who knows the kind of disgusting germs that can be found on any cell phone, I was thrilled to hear that there is a new ultraviolet device being produced to clean...

View Article


Nothing Bedder to Invent?

OK, really? This is what we have been reduced to? No wonder we’re an “obese” society with inventions like these! Meet Ohea: The smart bed is a bed that “makes itself.” OK, for someone who physically...

View Article

Recipe for Success… But How Did It Know?

Technology and marketing have long been great companions. But this time, the marriage allowed the most basic of strategies — a simple recipe campaign — to work even harder. A campaign for Hellmann’s...

View Article


Viva Italians!

Those Italians! They just do everything right (especially vacations)! Check out the “on holiday” vacation email notice I received the other day from Architema, a high-end furniture design company from...

View Article

Weddings to Go. Really?

Okay, most of us are familiar with mobile food trucks, flower trucks, ice cream trucks, and even cigar trucks. But the latest truck I’ve run across is a “Mobile Matrimony” truck where you can get...

View Article

Creative Recycling

The UK-based Studio Swine has come up with a green, yet artistic and cool way to use recycled plastic waste entirely from the sea. Our oceans are filled with plastic waste, and contain some 100 million...

View Article

No More Tangles

It’s the little things that drive you crazy, right? And in this digital age, with all of the electronics we own, we end up with balls of tangled wires all over the place. Thank you, Xsories.com for...

View Article


FedEx, Facebook and Funny? Who’d have thought?

Wish all clients could be as fun as FedEx. (What did I say?) Yes, FedEx, and their new campaign promoting a facebook app available for any business to create a funny jingle (with the intended result of...

View Article


Creative Recycling: What a BOGO!

I love hearing about companies that are doing clever recycling. I think it’s so important and most of the time it’s very creative! Check this out: Singapore-based furniture retailer “DIY Living” has...

View Article

‘Tis the Season

Too funny! For those who celebrate Christmas, here’s a new type of a holiday advent calendar that leads up to Christmas day. Instead of the typical 24 pop-open doors revealing chocolates, candy, and...

View Article

Geek Chic for the Holidays

How many times do you come across a product and say to yourself….Ahhhh why didn’t I think of that?? How cool is this design? Scandinavian Etsy designer bynordivik has designed a USB stick leather...

View Article


Is Coca-Cola’s stance on obesity the Real Thing?

Coke recently revealed its latest ad campaign, tackling the “big” subject of obesity, calling it “The issue of this generation.” Coke says that they can play an important role in the fight against...

View Article

Is McDonald’s latest “green” commercial a little fishy?

Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post. Did you see McDonald’s latest commercial about “Kenny...

View Article

Station to Station- Art Travels!

Station To Station: A Nomadic Happening from Station to Station on Vimeo. Wow! Leave it to Virgin Atlantic to be on the edge of something new and creative! They’ve managed to take a cargo train and...

View Article

A ‘Fridge Art Museum!

In this digital age there are apps for everything— now even for archiving your kids’ artwork! While my kids’ work is stashed away in an attic somewhere gathering dust and mold, parents nowadays can...

View Article



Customize Your Hot Cocoa!

Just in time for the chilly weather (oh, yeah, and the holiday gift giving season), along comes the next personalizable food. (M&M’s, you didn’t know what you were starting!) Boomf, a marshmallow...

View Article

Finger Lickin’ Good?

The Super Bowl is right about the corner and so once again are the crazy ads! An apparent leader is gaining traction out of the 5  Finalists in Doritos’ annual “Crash the Super Bowl”  contest for...

View Article

How Not to Be a Glasshole

Google Glass was launched last July, but seems that now Google feels the need to define some “Google Glass Etiquette,” releasing a list of some pretty funny rules for their “Google Glass Explorers” to...

View Article

When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to...

View Article


The Delicious Tapas of Communication

In today’s clutter-filled web, where everything is “instant” and attention spans are even shorter, standing out is critical. As a Creative, we are charged with trying to solve these design challenges...

View Article

Going Up?

We’re bombarded constantly with ads no matter where we go— banner ads, hundreds of emails daily, billboards, buses, buildings, the list continues to grow. Grabbing consumers’ attention is getting...

View Article

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the...

View Article


Location, Location, Location works in Marketing, too

Need to find new, creative ways to get noticed? Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right...

View Article


What a Way to Get Your 15 Minutes of Fame!

Camilla Nilsson has a new tattoo… and it is starring in a Reebok print ad. Camilla took Reebok’s challenge to get a “big tattoo” to heart when she had the giant “delta logo” (used to advertise Reebok’s...

View Article

Google to New Yorkers: Do You Really Know Your City?

Hey NYC, think you know it all?  Google’s latest campaign to promote their “Dream” app, bets you don’t, and shows how to get answers on just about anything, with ease. To put the app to the test, they...

View Article

Netflix is Watching YOU, too!

Netflix- It’s inspired by YOU, Paris! Netflix has launched itself into the Paris marketplace in a big way! Working with Ogilvy-Paris, they created a one hundred-GIF-inspired Out of Home campaign that...

View Article
Browsing latest articles
Browse All 41 View Live




Latest Images